What is Conservation Direct?

“Hunting and hands-on conservation are inseparable. We have focused our conservation goals as a company on tangible projects that have a direct impact on creating future hunting opportunities.” Brendan Burns, KUIU US MALL Director of Conservation.

KUIU US MALL Conservation Direct is a first-of-its-kind conservation initiative. Entirely company and customer funded, every dollar invested goes toward a tangible conservation project that contributors and volunteers can see. No one involved with Conservation Direct gets paid — all dollars and volunteer hours go toward the current project we’re pursuing.

That’s why we do conservation projects one-at-a-time, ensuring transparency from start to finish. Backed by a science-based approach to game and habitat management, KUIU US MALL Conservation Direct seeks to create hunting opportunities now, as well as for future generations to come.

CONSERVATION DIRECT TOTALS FOR 2026

No private company in history has had a greater direct impact on wild sheep conservation than KUIU US MALL under the Conservation Direct banner.

Since March 2020, KUIU US MALL Conservation Direct has contributed $779,000 in direct funding toward real on-the-ground sheep conservation projects.

  • Translocated 368 Rocky Mountain, California, and Desert bighorn sheep across 13 projects in five western states (MT, ND, UT, AZ, NV)
  • Funded and manned the largest wild sheep capture and transplant in history — the 2025 Muddy Mountains project that moved 139 sheep
  • Created the first public sheep hunting opportunities ever funded by a private company, including four tags in 2025 on Antelope Island (UT) and opportunities with the Three Affiliated Tribes (ND)
  • Established or augmented 5 new huntable sheep populations in Utah, North Dakota, and Nevada, with additional populations scheduled to come online in the next 4–5 years
  • Executed the first all company- and customer-funded sheep transplant in history (2020)
  • Became the only private-sector hunting company to fully fund an entire state sheep program budget (Arizona, 2021)
  • Purchased 149 GPS collars ($298,000 value) through matched customer donations (as of June 2025)
  • Funded and built a sheep water catchment in Nevada
  • Funded and built the first all-metal sheep guzzler in California